How to Choose An Online Business Opportunity Part 2

Here’s part 2.

Remember what my wife Charmian said about how she got started and the challenges she faced. Did it strike a cord with you perhaps?

Well here’s where my system background has kicked in and is helping.  What we analyzed was this. And this may help you to figure out what is right for you as well..

1. The system-

•                 Does this business use a systemised approach to creating leads and converting them. If the volume increases does it have enough “smarts” to
•                 allow a 24/7 operation and does it direct prospects into your sales funnel easily and gently.? People like to “buy” and not be “sold”
•                 What opportunity does it give you to follow up your prospects so that early on they have a chance to realise there is a human face behind the automation.?
•                 What tracking is native to the system so that your results can be measured and tracked in order to optimize your perfomance thereby saving you money?
•                 How does the system interface with your brand and the Hub which you will need to create, in order to attract people to you.?

2. The Product-

•    Does the product deliver anything of real value. ?
•   Are you required to hold vast stocks of product in order to market it and fulfil any orders that are placed. ?
•  How much product knowledge are you required to have and do you have to buy a certain amount just to qualify for bonuses or commissions.?
•  Do the manufacturers actually make their money from you as a distributor who fails at the MLM but keeps buying because you like the product?
•  Is the delivered product complete or are your customers required  to buy add on after add on to get a working solution.?
•  Does your product have a short or a long shelf life. If it sits for a period of time does it lose its value or even become un-consumable?

3. The Marketer-You..

•         Does this system teach you anything or help with your personal development.?
•         Does your upline really get in behind you consistently to help you get underway.
•         How much money are you required to spend on buying “tools”. Any business needs them but are the ones you are being asked to buy really delivering results or value
•         How easy is it to measure your results. If money is the only yardstick then do you know how to measure your return on investment.
•         How much money are you prepared to spend to grow your business and at what point do you say “enough”

We put these parameters in place and went to it. As Charmian said in her video, there is so much information to read and digest that having this little “checklist” in place made it really easy. We got down to a shortlist and then it came down to the people running it. Isnt it funny, at the end of the day it comes down to the people running the company that helped get us over the line.

Is there a message in there for you and for your businesses??

How You can Get Started…

                  First things first, make your list of what are your goals both lifestyle and financial. If you are not comfortable with Network Marketing then perhaps you really do need to go find out about Top Tier Direct marketing. Here’s Charmian’s link if you want to go over there now and find out more about what she is doing..

                  Secondly, figure out a domain name strategy and arrange a hosting account for yourself. Its really important that you create a central point of information so that you are marketing yourself and people have somewhere to go to find out about you.. Go over to my Resources page and read my review on two tools to use to get this under way. (Open this link in a new tab or window so you can keep reading this..) You need to become an expert on attracting people and that is all about letting people know what you stand for and what you believe in. As humans we are programmed to go looking for leaders so you must become a leader

                  Thirdly, get onto the WordPress.org site and set up yourself an account so that you can start blogging and getting your message out there. I will cover that in the next blog post with this subject.

Now stay tuned for Article 3 where we talk about your first steps…

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