How To Choose An Online Business Opportunity Part 3

by Simon on September 10, 2009

Welcome back to this series on making the right choices when it comes to picking out the right kind of Online Business Opportunity.

Assuming you have done the numbers and made a choice on what kind of Business you are going to become involved in, the next step in the process is setting up ways to promote your business. In the Bricks and Mortar world there are many ways to do this. Its the same on the internet. The difference being how automated you want to make it or whether you want to promote yourself by using content and Personal branding. And on the internet the magic word is “TRAFFIC”.There are a couple of ways of driving Traffic to your websites and eventually towards your Business Opportunity.

How to Drive Traffic To Your Business Opportunity

The first strategy you might consider is talking to your Family,Friends ,work collegues or total strangers. This has been the strategy of every legacy MLM I have come into contact with. Its called the 3 foot rule. You prospect anyone who comes within 3 feet of you. This takes a certain kind of person to do this. When you consider that 97% of people fail at MLM, it is this writers humble opinion that a big chunk of those 97% come from people who just cannot sustain this approach.

The second strategy would be to set up a Pay-Per-Click campaign using a series of advertisments on Google. There is an art to this and it is a great way of driving traffic but it is also a good way to spend a lot of money if you dont know what you are doing. Get some help, some advice or at the very least do your research into how to make this work. It does bring some great results as long as it has been set up correctly. It is VERY important that you set a budget for this and stick to it. At the very least do some thorough KEYWORD research to find out what people are searching for.There is a very good product in the sidebar of this blog that will make your job a lot easier. MicroNichefinder is a very simple to use product that gives you some great results.It is a paid for product but it is well worth buying because it will literally make you money. To make your advertisements accurate and relevant it is is very important you use something. If you dont wish to pay the bucks then use the free Google product, GOOGLE NICHE FINDER. But make sure you use something!!!!!…..

The third strategy is built around creating content that offers readers value in the form of giveaways,articles,press releases and announcements. This is a strategy to get you high ratings in whats known as “organic ” search results. Because the whole process is designed to get you onto the first page of a google search, your articles etc… must be very specific and contain keywords that people use when starting a search as well as being very “relevant” to what ever is being searched. Being high up in the organic results is where you want to be because research shows that is where most people are looking when they are doing Google searches.Dont forget what I mentioned in strategy two about searching for keywords.You might also consider other ways of creating content such as video and audio. Both of these types of content will keep a “surfer” on your site for a little longer which helps your google “relevancy” scores. Google also measure your “bounce” rate which is a measurement of how long a “surfer “stays on your site. The idea is obviously to keep them there as long as possible. In my humble opinion this is the most cost effective and long term way of creating traffic and developing a personal brand.

Content Creation

Going hand in hand with this strategy is a process of learning how to perfect the art of content creation. There are a number of fantastic products out there that will help with learning how to do this. Two that immedialtely spring to mind are

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